This particular research paper has some very nice links to both immersion as well as research using both quantitative and qualitative types of data. The paper actually relates to three different sets of experiments that were undertaken, each producing different kinds and amounts of quantitative and qualitative data. When looking at the questionnaire that this particular study used, it becomes fairly clear that our group will need to have both differently formed and additional questions. While surveys can be used to gather both kinds of data, the survey in this paper has been used for quantitative data, using a multiple choice answer, but lacks any discursive questions which could be used for gathering additional quantitative data. While the survey used in this paper is not ideal, the concept of using multiple methods of measurement for multiple sets of results from each tester is defiantly a something that the team will be undertaking at the testing phase.
RUNNING HEAD: IMMERSION IN GAMES
Anna Cox, UCL Interaction Centre, University College London
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